OpenCulture
Recruitment marketing SaaS platform
Seedium provided full-cycle development services for a recruitment agency, helping them enter new markets with a SaaS hiring platform.
Project:
Website, Web application
Industry:
HRTech
Client:
Nick Wilson (New Zealand)
Services:
Back-end development, Front-end development, Microservice architecture, UI/UX design
Timeframe:
Nov 2021 - Aug 2022
Product overview
OpenCulture is a unique recruitment marketing platform that integrates hiring with advanced video job ad features. It provides both businesses and job seekers with video recording and editing tools, while also featuring collaborative hiring and job management functionality.
The story behind
After working in the recruitment industry for over seven years, the agency that reached out to us had experienced common challenges in online hiring. They came up with the idea to build a new type of platform that would make the hiring process easier and more engaging for both employers and job seekers through features such as Video Recording and Editing Studio, and more.
Work in numbers
Seedium solutions
The client entrusted us with creating an MVP of the platform and a website to support its promotion.
The platform uses a microservice architecture for better scalability and flexibility. We built the back-end with Node.js, using NPM packages to simplify development and manage data efficiently. This setup ensures smooth communication between the front-end and back-end for improved performance and user experience.
Our team meticulously designed the user interface and experience for both the website and web app. This resulted in a modern, user-friendly interface that provides a seamless experience across devices.
We also developed widgets for the platform to simplify navigation and boost user engagement.
Video-based features, such as company and candidate video submissions, were the core of the platform’s functionality. We carefully designed the Video UX mockup, outlining user interactions and interface elements to support smooth video creation and submission.
Project highlights
Features Implemented
Microservice architecture
UI Design
Auth0
Horizontal auto-scaling
Gitlab
Mono-repository
Staging, production
CI/CD set up
Video UX
Tech Stack
AWS
Figma
NextJS
React
The outcomes and recognition
Seedium successfully met the client’s needs and deadlines, delivering over 20 development and design milestones. The result was a scalable MVP with a seamless user experience and intuitive video functionality. This provided a strong foundation for launch, helping the client attract beta users and plan future product enhancements.
“Worked with Seedium to develop our recruitment marketing SaaS platform in React on AWS. The team was great and quick to respond to requests. We have successfully launched the project and are grateful to Misha and the Seedium team for their help in building our first version to get us to market.”
More work

Mariana Dzhus
Business Development Manager
Get in Touch
info@seedium.io
+1 (302) 306-5390
Tell us about your project needs
We'll get back to you within 24 hours
Cookies make things better here!
We use cookies to enhance your navigation and make your experience more personalized. By clicking “Accept All”, you’re agreeing to our Cookie Policy.